Saturday, June 27, 2009

Think and Grow Rich

Ever since I started in Network Marketing, I have heard "Leaders are Readers."

Even though every company will tell you that there is a system, and if you just "work the system" all will be well, it isn't long before you realize you MUST learn more about your new profession. Yes, I said profession. Once we decide to start introducing people to Xango, or Monavie, or Arbonne, or Nuskin, or Mary Kay products, we are embarking on a new profession.

My training and profession for 30 years was in Medicine. And I got to the point, where I just couldn't fight the insurance companies, and the medical groups anymore. I had always built my practice on advocacy for patients, and it was getting more and more difficult for me to do my job. Every time I went to the clinic, I had to advocate for something a patient needed, and I was discouraged. I needed a change, a new direction and passion, and a different way to help people.

Fortuitusly, I was introduced to Network Marketing at a time when I was open to change, and to a nutritional company that seemed a good fit with my medical backgroud. I charged ahead. I got every bit of coaching I could, and I started reading, and studying. One of the classics that I came across early on is Think and Grow Rich. It was published for the first time in 1937. It is one that is mandatory reading for anyone who wants to be successful in our profession.

Napoleon Hill lays it out there, and states very clearly in Chapter 2, if you want to be successful there are a few principles that are essential:

  1. Decide exactly how much money you want to earn
  2. Decide what you will give up to achieve your goal
  3. Establish a date when you will have the money
  4. Plan for getting to your goal, and begin at once
  5. Write out a clear consise statment of 1-4
  6. Read your statement aloud morning and evening. See, feel and believe you have achieved your goal.

Recent books like The Secret are building on these same ideas in an updated form. It all comes back to this: know exactly what you want, know what you will give up to get it, write it down, take action, and see, feel and believe you have already achieved your goal.

Does this strike a chord with you? What is your impression of Think and Grow Rich?

Kaaren

Thursday, June 18, 2009

PRESENTING YOURSELF AS A PROFESSIONAL

Thanks to Chris Kokalis of CKME Group Inc. for the following featured tips. Chris is someone I greatly respect, and from whom I have been learning how to more effectively use social media to promote my business:

CKME Marketing Tips: Presenting Yourself as a Professional

Chris has parterned with Brenda Bernstein, http://www.theessayexpert.com to review twenty LinkedIn profiles in the past month, and found that more than half of all recommendations on LinkedIn contain errors. Since writing recommendations are an important feature to enhance relationships with those in your LinkedIn network, these tips from Brenda Bernstein http://www.linkedin.com/in/brendabernstein will help in writing more professionally:
  1. "Don’t write your professional writing like you’re in a chat room. I know, it takes so much longer to write "tonight" instead of "2nite," but the latter is just too informal. Use real English! ‘Nuf said (hey, rules are made to be broken!)
  2. Use proper grammar and sentence structure. Use discretion when starting sentences with “but” or “and.” Avoid run-on sentences and sentence fragments. One tip is to read your writing aloud to make sure it makes sense!
  3. Don’t write as you would speak, unless you are writing a very chatty blog. So, like, you know, I totally do not even do that OMG! When you're in the world of formal writing, leave out words and phrases that are not essential to getting your point across. Avoid using well, like, for sure, you know, and any other phrase that takes you back to your high school years.
  4. Proofread! Use a spelling and grammar checker at the very least, and come back to your work a day after you write it to give yourself a fresh perspective. With our social media profiles, it is especially easy to get ourselves in trouble with our written words because there is no spell checker. Do not use that as an excuse! Copy and paste your profile into Word or another program with a spell-checker before you publish it to the web.
  5. To facilitate tip number 4, do not wait until the last minute to write your copy! Hastily written material is more likely to contain errors and to reflect less favorably on the writer. Give yourself the time and space to write an impressive and professional product.

One of the services Brenda Bernstein offers through www.TheEssayExpert.com is reviewing LinkedIn profiles to check not just for writing errors, but for the organization, strength and style of the profile. If you would like her to review your social media profile or take a look at your blog post, feel free to email her at brendab@theessayexpert.com. "

Chris KokalisPresident/CEOCKME Group Inc.

414-755-2410 Milwaukee Office

310-492-5058 Los Angeles Office

www.ckmemarketinggroup.com

www.socalliveonline.com

www.linkedin.com/in/ckmegroup

www.twitter.com/chriskokalis

Thursday, June 11, 2009

FOLLOW UP

What is YOUR Score on Follow Up?


Has this ever happened to you?


  1. You buy a new direct sales skin care product and the distributor never calls to find out how you like the product?

  2. You decide to buy that insurance you know you need, and you never hear from your agent again?

  3. You call someone you met at a Chamber event, leave them a message that you are interested in their service or product, and they don't call you back?

As I am out networking with people all the time, I meet lots of folks in direct sales. I want to use their products or services whenever I can, so I can also tell others about them. I cannot tell you the number of times, no one has called me back after I have made a purchase.

Just recently I bought some face wash and day cream from a long-time distributor of a well known company. I have never gotten a call or card from her either thanking me for being a customer, or to ask if I have any questions, or to see if I need more product. So now I am shopping for another representative of her company to buy products from.

Or how about my insurance agent, who, because she had a baby and left the company, handed me off to another agent. The latter sent me a letter several months ago to say she would be calling, and then I get a call a couple of days ago to see if she can SELL me more insurance! Ugh.


So how can we turn this around so WE remember to treat our customers, clients, and contacts better perhaps than we have been treated?

  1. Send people a note or card after you meet them, if you want to get to know them better. Folks who go to networking events meet tons of people, and YOU want to stand out from the crowd, so you need to do what others don't.

  2. When you make a sale, call the person a few days after they have started using your product to see if they have any questions or concerns. You stand a much better chance of making sure the person continues to buy from you, or continues their autoship.

  3. Always carry business cards, and forms or a notebook with you, so when you meet someone that has been looking for a distributor from your company, you can take care of their needs on the spot!

  4. THANK YOUR CUSTOMERS OVER AND OVER AND OVER.

Treat people the way you want to be treated. Let them know you care by following up with them. Do what others fail to do, and your business will thrive. Give someone an awesome day!

Kaaren